Yevteyeva+Elena+case+study


 * An interview with the owner of a big construction material shop in Russia (Novosibirsk) (a 26 year-old businessman from Pavlodar, Kazakhstan) **

We discussed the essence of globalisation, its impact on trade, labour market, employment policy in Russia and Kazakhstan and the way of people's consumption. 

 - Yes, I've heard about globalisation in the university, at my classes, and I also hear about this on TV and radio when listening the news. What is globalisation? Well, it is the development of global cooperation between countries, the spreading of free trade and it is also connected with technological and computer revolution, the development of Internet.  - Honestly speaking, I didn't think about it before.(laughing) In our company we follow international standards of quality, we try to buy the materials and goods of high quality to meet the customers' needs. The competition is becoming really tough, and today on the market of construction materials we can see many imported products especially the bathroom equipment, lustres and so on. - Yes, of course we have international links, we have some suppliers from Kazakhstan, sure from China, India, Poland, Germany. They are successful, because with the most partners we collaborate for quite a long time, we don't complain. We are satisfied with the quality, such goods improve our image, because our clients are happy with the price, design and functionality. - I see big changes on the national market, there is a big choice of different goods nowadays, you can buy whatever you want or even don't want. Today people are crazy about different discounts, holidays sales, coupons. There is a big advantage that we have a big range of different clothes, toys for children, books, up-to-date gadgets. Practically all of them are imported. What else I can observe is car market, today it's not a problem to choose a good car, what matters is how much money you have. And as for disadvantages, the world is developping too fast, all up-to-date products you buy become obsolete quickly.  - I haven't got special policy of employment, I don't think there is any discrimination in my shop. I just prefer to hire and work with good people, honest, clever and a little bit cheerful. For me it doesn't matter what their nationality or gender is, everything depends on the concrete person, his behavior, his attitude to job, Yes we have migrants in our stuff, they are some of my friends who are also from Kazakhstan. We, fellows-countrymen, should help each other. (laughing) - What can I answer, I think it is bad. They say the level of unemployment is high in Russia, especially among the young. I think many people just don't want to work. They would like to get everything and at once, the best or nothing. As for me, I began working since I was 16. When I was a student I was an assistant in another big construction shop, I did all job. This job gave me a very valuable experience and knowledge and afterwards I opened my own shop. People shouldn't be afraid to do second-rate work.  - Yes, I feel the strong influence of foreign culture on my way of living. I can't say that it is bad or good, it is just so. Today we copy the western life, we strive for being like americans, free and independent. National identity... (laughing) Where do you find such words? I believe that national identity, patriotism is something inside you, you can't loose it. When I was in the army, there were enough of our national identity: chain of command, strict discipline, corruption and russian filthy language and russian humor. And it was good. - I prefer foreign products. It depends on the product, generally I have american computer, many chineese products from towels to the dishes, french perfume, german automobile, japaneese household appliances. And I am sure I'am not alone in my preferences.  - Thank you for such unusual questions.
 * // 1. Have your heard of globalisation? How do you understand it? //**
 *  2. //What globalisation impact do you feel at your working place? Do you think it benefits national and local economy?// **
 *  3. //Does your company have any international links? How far are they successful and why?// **
 *  4. //Do you see any difference in the present national market and that one 10 years ago? What are the main trends in it? Why?// **
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 130%;"> 5. //What is your policy in terms of employment? Are there any migrants from other countries? Do you feel there is any discrimination in your company?// **
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 130%;"> 6. //What do you think of unemployment situation in the country\ city?// **
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 130%;"> 7. //Do you feel there is too strong influence of foreign culture on our way of living and thinking? Would you say that we are losing our national identity? Why?// **
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 130%;"> 8. //What do you think of of foreign products consumption? Do you personally prefer imported or domestic ones?// **
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 130%;">9. //Thank you very much for the interview.// **


 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 17px; line-height: 25px;">Conclusion: The interview shows that people have a general idea about globalization from mass media but they aren't informed of all pecularities connected with this notion. The attitude to the globalisation (whether it is good or bad) depends on person himself. Today we can't but notice the impact of globalization: companies establish international relationships with foreign partners, introduce international standards of quality, there are definetely evident differences on the market, there is a huge choice of goods at different prices. Nowadays people prefer and buy imported products because they are more competetive, and by the way there is no such analogues of russian product (for example mobile phones). Today we consume the products of multinational corporations because it's practically impossible to compete with them. As for employment policy my respondent is againts discrimination, he employs stuff due to their personal characteristics and knowledge. As for cultural identity, the west world in some way has an influence on our way of living and thinking. This question concerns each person separately, each person by himself decides to which culture he wants to belong. **